Branded Entertainment News: 10/01/2005

Friday, October 28, 2005

Kahlua creates, produces and maintains full ownership of its own TV show.

LOS ANGELES (Hollywood Reporter) - With a new five-part travel series premiering Saturday on the Oxygen Network, Kahlua has accomplished what many advertisers are talking about but have yet to achieve in the branded entertainment space.

The coffee liqueur has created, produced and maintained full ownership of its own TV show, allowing it to control how its product and brand messages are portrayed.

Read the article: www.reuters.com

What comes first?

The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".

Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.

The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com

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Branded Entertainment News

Friday, October 28, 2005

Kahlua creates, produces and maintains full ownership of its own TV show.

What comes first?

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