The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
NEW YORK -- The syndication arm of radio giant Clear Channel Communications is getting ready to play the Trump card this summer.
Console-based video games have increasingly become fertile ground for advertising and product placement, so it's only a matter of time before online single- and multiplayer games are brimming with ads and promotions that might be tracked. Right? Not necessarily.
LONDON - The imminent demise of television advertising has been overestimated, according to new research on the rise of personal video recorders that downplays the threat to traditional TV ads. According to research by MindShare, PVRs have received almost universally positive attention, a fact that sets them aside from other forms of new technology.
LAS VEGAS--Broadcasters could be made obsolete, if they don't adapt to consumers' needs in the face of emerging technologies.
About half of consumers surveyed say they've noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study.
In another sign of video games going mainstream, advertisers who once largely ignored the medium now are trying to dot digital game landscapes with product placement.
The first project to grow out of MindShare's program development agreement with ABC is "The Days," a dramatic series that is already being backed by Unilever and another large, unnamed client of the media agency. As part of the deal, the two MindShare clients have already made commitments to advertise in the show, a scripted series that is aimed at a broad family audience.
LONDON - A new tool is claiming to measure the effectiveness of online sponsorship initiatives, including sweepstakes, events, interactive games, branded microsites and editorial content.
In a move that could bring video games into the advertising mainstream, Nielsen today will release findings of a preliminary report on video game advertising and will unveil plans for a new service that will measure video game advertising exposure on an ongoing basis.
While there are stringent rules regulating how brands are portrayed on television, advertisers have considerably more freedom if they want their products featured in films, computer games or music.
NEW YORK - Video Games have emerged as the fourth most dominant medium, displacing print media and vying with other major electronic media in the lives of both young adult and teenage males, according to findings of a unique multimedia usage study scheduled to be released today. The findings, which indicate that men 18-34 devote 6 percent and teenage males devote 15 percent of the time they spend with media each day to playing video games, may help explain the corresponding drop in TV viewing that has manifested among young males this year.
