The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Media companies, broadband providers, and PC makers are stalled as they try to develop video-on-demand services. The copyright owners worry that pirates will steal their content unless protection schemes are in place. The broadband companies and hardware manufacturers are concerned that if they play the role of copyright watchdogs, consumers will reject their services and products.
BMW of North America, LLC has launched an on-line gaming experience that centers around the adventurous personality of the X3...
That games as ads are currently cropping up everywhere is a testament to how fast a successful Internet concept can spread within the advertising industry...
PEOPLE who complain about too much product placement in movies may want to brace themselves. Coming soon, advertisements won't only be in the movies. They will be the movies.
LONDON - Coca-Cola is to launch an internet music download service next month in the UK, making it the first consumer brand to launch such a service.
LONDON - Cinema owners have given free screen time to a new campaign tackling the issue of film and video piracy.
NEW YORK - The winner of a short film competition sponsored by Coca-Cola has been withdrawn by the drinks giant after Italian-Americans complained that its mafia stereotypes were offensive.
NEW YORK -- Even though earnings and advertising market trends generally continue to drive entertainment stocks more than other factors, the threat of piracy has made investors more cautious about putting their money into the sector, according to Wall Street observers. And while most expect the film industry to avoid the kind of troubles experienced by the music business, the potential revenue loss from piracy amounts to several billion dollars, some estimate.
LONDON - WPP Group media agency MindShare and US TV network ABC are to work jointly on television programmes, which will allow advertisers early input in the development of new shows.
