Play the management game (built for BT Broadband & Albion)

A clever and very successful little branded entertainment game built for BT Broadband and Albion, to promote the value of broadband in a UK small to medium business environment.

Play the game: The Management Game

BCMA - Branded Content Marketing Association.

The Branded Content Marketing Association has been formed in order to bring together interested parties from all areas of advertising, media, planning and production to provide a forum for discussion and to address the changing needs of the advertising and branded content market.

Visit the site: www.thebcma.info

In China, the brand is more important than the features.

For consumers in China, the meaning of a car's brand can be as important as tangible performance characteristics, if not more so.
Read the Article:
www.mckinseyquarterly.com

Quiksilver Entertainment Delivers Cybersurf to Sony's Cyber-Shot Camera

Quiksilver-Themed Limited Edition of Sony's Popular Cyber-Shot U60 Camera in Time for Holiday Season

View article: www.businesswire.com

Toyota fights China rivals with Star link.

Toyota is sponsoring a strip of prime-time programming on China's entertainment channel "Xing Kong".
Promoting driving in China, showcasing its lifestyle as well as utilitarian benefits, in the biggest such collaboration to date.
read article at: www.brandrepublic.com