Introducing video game brands to new audiences

Every May the entire video game industry congregates in one spot in Los Angeles to mingle, network and promote new and upcoming products. We all know that E3 is the event for publishers to showcase their newest titles to the media, analysts, and retailers, but how do these companies market their lucrative brands and IPs to companies outside the computer and video games industry? One solution would be to look to the RoadShow Hollywood, which is run by marketing entertainment company The L.A. Office.

Now in its eighth year RoadShow has consistently brought together film, television, and music executives with senior brand managers, retailers and agency executives from around the world. The major difference this year, however, is that RoadShow has finally decided to add gaming to its schedule. After all, how could a $10 billion (and growing) market be ignored? Most would say that this addition was overdue. In order to make room for gaming, RoadShow has extended its schedule to four days, September 26-29.

"We knew it was time to introduce gaming to this receptive audience of marketers and promotional partners as our attendees have been asking for it to be included during the last couple of years," said Mitch Litvak, President of The L.A. Office. "They are already using gaming in new ways to reach their audiences. It's looking like it will be the most popular day of the event."

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