TV ads 'still have a future'
The death of the 30-second television advert has been greatly exaggerated, according to a report showing that TV viewers using ad-avoidance technology still boast impressive levels of advertising awareness.
And there are several ways advertisers can minimise the threat from advert-avoiding personal video recorders (PVR), the report, from the media-buying agency Starcom, found.
TV viewers with a PVR such as Sky+ saw 30% fewer adverts than viewers with Sky digital TV, the report found, but their awareness of advertising fell by just half that level.
Read the article: www.media.guardian.co.uk
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