Nissan ad gets free ride on 24 DVD

Its pioneering 24-part TV commercial pushed the "advert as entertainment" boundary, and now carmaker Nissan has scored a coup by getting the multi-part advert included on a DVD - for free.

The "original drama" advert, which told the story of a man withdrawing $65,000 from his bank account and featured four Nissan cars, launched this year in Britain, and was shown in one-minute parts during each episode of US drama 24 on Sky.

It attracted so much interest on internet bulletin boards and web hits that distributor 20th Century Fox decided to include it as an extra on its boxed set of 24 being released next month - at no cost to the carmaker.

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