TNS launches product-placement measuring service

In the latest effort to establish an accurate method for measuring the impact of product placements in TV and film, TNS Media Intelligence launched the Branded Entertainment Reporting Service earlier this month.

A new measurement service from TNS aims to compare branded efforts to other types of media.
The service integrates branded-entertainment data into a system capable of comparing it to advertising in 18 other types of media, said Lori Madeloff, senior vice president of product and custom services at TNS.
“What a client does is they can look either by category or by brand at what they’re doing within regular advertising -- TV, magazines -- and now add in the branded-entertainment slice,” Ms. Madeloff said.

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