Apple and Sundance channel sign podcast deal

Podcasting comes home to the mother ship as Apple and the Sundance Channel announce a deal that will make content from the cable network exclusively available as podcast downloads from the Apple iTunes Web site.

The partnership with Sundance gives iTunes one of its first exclusive podcast partners and inches Apple's iTunes operations -- originally created as a music distribution hub -- toward becoming a broader, radio-like media entity.

In March, approximately 1.7 million U.S. households downloaded a song from iTunes, according to a study by NPD Group.
Apple CEO Steve Jobs has been personally publicizing the new podcast-enabled version of iTunes, due out in July. At Apple’s recent Worldwide Developer’s Forum in San Francisco he called podcasts “the hottest thing going on in radio.”

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