Watchdog reviews product plugging

Product placement could be allowed on UK television after regulator Ofcom announced it was reviewing its rules.
The practice - where products are included in programmes in return for money - is currently banned in the UK.

But with increasing competition for TV advertising money, the watchdog said it would consult broadcasters later this year on a possible rule change.

Ofcom made the announcement as it revealed its new code which radio and TV stations will have to follow.

"Product placement is still banned under the new code, but we acknowledge the pressure on traditional broadcast advertising as a key source of funding for commercial broadcasters," an Ofcom spokeswoman said.

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