Microsoft aims for advergaming domination

Microsoft's new Xbox 360 console game system has been engineered to accommodate and advance advergaming concepts as never before and its global audience of gamers will be sold aggressively to marketers when the product hits the stores this fall, according to the company.

“Picture a videogame racing season on Xbox Live sponsored by one of the world’s leading auto manufacturers,” said Peter Moore, Xbox’s corporate vice president, worldwide marketing and publishing. “At the start of the season, 250,000 people pay $10 each to sign up for a head-to-head 30-race competition. The stakes? How about a million bucks to the overall champion? In the final race, 16 finalists go head-to-head for the million-dollar prize. And with spectator mode, 250,000 fans will log on to watch the competition. If you are the sponsor, you've captured the attention of hundreds of thousands of people who've spent the last six months living and breathing your tournament and your brand.

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