SPIKE TV'S 'SUPER AGENT' SHOW INTEGRATES FOUR BRANDS

Reebok, Pontiac, Boost Mobile and Bass Ale Appear in Series

Patterned on The Apprentice but infused with a strong twist of sports, Spike TV's new reality show, Super Agent, featuring All-American football star Shaun Cody, will integrate four major brands into the eight-episode series.

Mr. Cody is a defensive lineman at the University of Southern California, and a prime candidate in the upcoming professional football draft, and he is expected to easily nail a multimillion-dollar deal. The new show makes him a TV star as well.

Like Donald Trump Like Donald Trump, who challenges his minions on The Apprentice to design clothes for American Eagle Outfitters and create products for Domino’s and packaging for Pepsi, Mr. Cody will give orders on a Boost Mobile cell phone, sport Reebok clothes and sip Bass Ale.

Scheduled to launch this summer on the Viacom-owned channel, Super Agent is The Apprentice meets Jerry Maguire, with nine contestants trying to win over the future multimillion-dollar client, who, thankfully, never uses the overworked phrase "Show me the money."

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