NEW WAVE OF VIDEO CONTENT FOR CELL PHONES RELEASED - But Is Anyone Actually Watching?
Wireless providers have recently sent out a wave of new viewable content for mobile phones, but an early look at what customers are watching shows that it’s pretty much the same thing they’re viewing on their TV or PC screens. And then there's question of just how many are actually watching anything.
Carriers have yet to start providing Nielsen-like ratings on what types of video programming or clips are being downloaded the most on cell phones. But Verizon Wireless last month said that during the first six weeks of its new V Cast service, customers tuned into news, entertainment, sports and weather clips. For example, the most watched clip on CNNToGo was a roundup of news stories called Now in the News. The most watched video on NBC Mobile was a Will Smith interview about his role in the film Hitch.
Other popular programs included clips from Comedy Central’s The Daily Show, with Jon Stewart, and a duet between Ray Charles and Elmo that appeared on Sesame Street.
On the sports front, ESPN's most-watched daily video program was Friday Playback, while the most-watched NBA game highlight video was the Boston Celtics-Los Angeles Lakers game that took place March 2 in Boston.
Read the article: www.madisonandvine.com
1 Comments:
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