Microsoft launches branded game on AvantGo

Microsoft is expected to launch a branded video game on AvantGo's mobile platform tomorrow. The effort will promote the company's Office 2003 suite.

The trivia-based advergame is part of a year-long marketing relationship Microsoft struck with iAnywhere Solutions, which operates the AvantGo service.

"Microsoft Office Trivia Challenge," will mark the second phase of that partnership. The first, in November 2004, was a similar branded game that took the form of a memory challenge.

The new game will be made available to AvantGo users on their devices through the syncing mechanism that brings them the rest of their mobile content. It will be promoted through interstitial ads on the AvantGo device interface, a mention in its subscriber newsletter, and an banner on its Web site, which draws 20 million pageviews a month.

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