Games overtake music' for US men

Men spend more on computer games than they do on music, reveals an entertainment report of US consumers.

The survey by Nielsen Entertainment shows that DVDs are the number one purchase for men each month. It also found that games are starting to attract significant numbers of players beyond the core target market of males aged eight to 34.

The report also revealed the fact that the look of a game is key to determining whether people will buy it. Almost a quarter of gamers, 24%, are over 40 years, said the report.

It found that 40% of US homes own a PC, game console or handheld gaming device. Almost a quarter of these, 23%, own all three types of gaming gadget and the vast majority of gamers, 89%, do their playing via a console.

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