Addressing product placement concerns: how important is resolution in product placement?

Anyone able to view the recent TBS series on 'Product Placement in the Movies' was most likely struck by one thing: How naturally and seamlessly the placements fit into the flow of the stories. These terrific slices of everyday life resonated with us because they involved the use of real products and brands, illuminated warm, funny, or emotional stories and experiences we could easily relate to, and they were memorable. The question is: How can we capture that satisfying purity in today's world, but still achieve the business goals and objectives we are after?

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