Laddies-on-demand: Maxim goes video via deal with MSN

In a deal morphing a printed publication into a video-on-demand service, laddie magazine Maxim Wednesday announced plans to offer free video programming on-demand to Internet users via MSN's video streaming service.

The agreement gives Maxim and important video outlet at a time when digital media are blurring the lines between print, TV and online platforms. It also will give MSN Video's advertisers reach among the kind of 18- to 34-year-old males who are likely to access video programming that mirrors the publication's standard fare: fashion, music, cars, and of course, plenty of beautiful women.

According to terms of the deal, Maxim Online will provide five new one- to-two-minute videos a week, which can be found in the entertainment section of MSN Video.

Joe Michaels, senior business development manager at MSN, attributes video-over-Internet's strong growth to increased broadband and improvements in the quality of the content on offer. "The number of video streams downloaded from MSN video is growing exponentially," Michaels said.

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