Pepsi wins movie product placement 'oscar'

LONDON (Reuters) - PepsiCo Inc. may be only the world's No. 2 soft drinks maker, but in terms of product placement on the big screen it outranked every other brand on the planet in 2004.

Brandcameo, a product placement offshoot of consultants Brandchannel (www.brandchannel.com), awarded its top tongue-in-cheek "accolade" to the maker of Pepsi, Aquafina and Mountain Dew on Sunday after the Pepsi brand featured in no less than one in five No. 1 U.S. movie box office smashes last year.

Featuring in movies as diverse as "Alien vs. Predator" and "Dodgeball," Pepsi beat arch-rival Coca-Cola and its ubiquitous Coke brand into second place, where it tied with Motorola and Nike.

While Pepsi actually only featured in seven No. 1 U.S. movie hits, the scale of this achievement is illustrated by the fact that only 37 movies topped the list last year.

Read the article: www.reuters.com