Volkswagen, NBC think big, slate global branded entertainment alliance

Calling it one of the "largest and most comprehensive alliances in the entertainment industry," German automaker Volkswagen Thursday unveiled a branded entertainment agreement that will incorporate its cars and brand names into films, DVDs, theme parks and other entertainment properties developed by NBC Universal.

The agreement includes product placement, as well as Volkswagen's "presence" at Universal film premieres and home entertainment releases, as well as the exploration of original TV programming and on-air film promotions.

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