Warner to launch The OC website

UK fans of Channel 4's US teen drama import The OC will soon be able to keep up with all the gossip on the show and download music featured in the series on a new Warner Bros subscription website, The OC Insider. British fans of The OC will be charged $34.95 - around �18 - a year to subscribe to the website.

The OC attracts around 1 million viewers in its Channel 4 slot in the weekend T4 strand aimed at a youth audience.

However, while the show has not proved a huge ratings hit for Channel 4, it has proved something of a merchandising success.

Relatively obscure indie bands such as Death Cab for Cutie, The Killers, Interpol and Jem play an integral part in The OC's soundtrack and Warner Bros has already launched three successful spin-off CDs featuring music from the show.

The OC has already replaced Sex and the City as the leading fashion barometer on US TV, with sales of designer clothing ranging from Ugg fuzzy sheepskin boots to Original Penguin T-shirts soaring after being worn by characters from the show.

Read the article: www.media.guardian.co.uk