The Mercedes entertainment channel
Featuring music from new and established artists and the short film "The Porter" starring Bryan Ferry.
Read the article: www.mercedes-benz.com
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Monday, November 01, 2004
Read the article: www.mercedes-benz.com
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
Previous Posts
- Who's afraid of the PVR?
- MTV2 episodes don't have commercials but do pitch Lee jeans
- MTV2 episodes don't have commercials but do pitch Lee jeans
- Loyalty cards idea for TV addicts
- Prospect of magazine product placement raises little legal concern
- Video Games: The Next Ad Medium?
- Gurus fast-forward DVRs: see passive TV viewing, changes in ad placements
- Global Branded Entertainment – America takes it's place
- Trouble ahead for ITV, says top bank
- Product placement moves to cartoons
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home