In this police action series, it's ready, aim, hire

When duty calls, the LAPD responds," a voice booms over a pounding soundtrack. Cut to an emergency operator answering a call: "911 emergency." "My daughter is missing," a shaken-sounding man says.

The girl is seen getting into a car, the driver ominously obscured. Cut to a police station: "We have an Amber Alert," a commander tells a roll call of officers. "Be careful out there. I would be going nuts if it were my daughter," a male officer tells his female partner as they hurry to a cruiser and the start of their patrol shift.

Seconds later, they join a high-speed chase. This isn't the latest Harrison Ford movie. It isn't the West Coast version of "NYPD Blue."

It's the first of three new movie-trailer-style ads that the Los Angeles Police Department hopes will help it fill a looming void in its ranks next year. The ads will be seen on the big screen before blockbusters are shown at the Magic Johnson Theaters, and on the Internet at Join LAPD.com and at Monster.com.

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