Simulcast

People are online while they watch TV.

Over two years ago, comScore Media Metrix reported half of all Internet users have a TV and computer in the same room, and most use them simultaneously. That was then. Now, with over half of all U.S. Web users on home broadband, coupled with very rapid adoption of home Wi-Fi networks, channel and Web surfing are becoming inextricably entwined.

No fewer than 31 percent of Web users were online during this year's Oscar telecast. Super Bowl advertiser sites saw dizzying traffic spikes; in Cialis.com's case, nearly 1,900 percent above average.

Sal Taylor, Yahoo Branded Entertainment senior product manager, told me "ice cream" was the third most-searched term on Yahoo the evening of a call to action on "The Apprentice." The Ciao, Bella-brand flavor in question sold out nationally. "My team and I didn't even get any," Taylor only half laments.

Read the article: www.clickz.com