Burton and Mandalay join forces to take snowboarding to new entertainment heights

Fueled by unparalleled passion for their respective industries, Jake Burton and Peter
Guber have set the standard for quality and creativity in snowboarding and
entertainment. Through a partnership announced today, those passions will
merge as Burton's namesake company and Guber's Mandalay Entertainment join
forces to create and distribute snowboarding themed entertainment properties
for all media platforms.

Though not the first effort to continue action sports matriculation into
the mainstream through entertainment, the partnership may represent the most
powerful. Burton is by far the most recognized and leading brand in
snowboarding equipment, apparel and events, as well as in its sponsorship of a
team of the world's most renowned professional snowboarders. Mandalay has
achieved critical and commercial success in film, television, branded
entertainment, sports franchise ownership and operation and new media by
focusing on the core components of storytelling and entertaining the audience.

"Throughout my career in entertainment and more recently through our
sports franchise ownership, I've realized that these two fields inspire more
passion among audiences of consumers than any others combined," said Guber.
"The storytelling opportunities available through snowboarding and the action
sports culture are limitless, and we're excited to work with Jake and his team
in bringing an original look at snowboarding and the lifestyle of those at
both the professional and grassroots levels to big screens, television screens
and much more."

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