Advertisers to get the world’s first guide to ‘in-game advertising‘ opportunities

On the 1st December advertisers and agencies will finally have a single destination where they can view and review forthcoming video games. In-game advertising has grown strongly in the past two years, but the lack of transparency of forthcoming games has limited the number of advertisers using this exciting medium.

A world first, ‘The Cocojambo Guide’ is being published online and in print, and distributed to subscribers at major advertisers and agencies around the world. Supported by major games publishers and developers, and with Asian recipients including Coca Cola, Dell, American Express and Dentsu, OMD and George Patterson, The Cocojambo Guide will provide the games industry with the exposure it deserves.

Michael Wood, a director of Cocojambo, said “For a couple of years now, advertisers have been asking us for an overview of the available opportunities in games, and it just has not existed. The Cocojambo Guide will enable advertisers, and their agencies, to find the games that work for them; allowing new brands to discover the games industry.”

For further information, or to subscribe please contact 'cj-guide@cocojambo.com'