Porsche Rings Up New Line

Porsche North America is crafting its first integrated promotion around a Hollywood film with New Line Cinema's action-thriller "Cellular," in which its vehicles have top billing.

Porsche's 911 Cabriolet Turbo and its Cayenne V6 sports utility vehicle are featured prominently in the film, which stars Kim Basinger as a kidnapping victim whose call for help randomly reaches a young Los Angeles slacker.

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