Wednesday, August 11, 2004

Old media survive shock of the new

The death of television at the hands of the internet, mobile phones and other gadgets has been greatly exaggerated according to new figures that show Britons are spending more time and money on entertainment and communications than ever before.

The received wisdom from analysts and investors at the height of the dotcom boom was that the shift to new technology would lead to people spending more time on the internet and mobile phones at the expense of "old media", such as television and radio.

But figures released today by the UK media regulator, Ofcom, show that, while the amount of time and money spent surfing the web and using mobiles has soared, it has not been at the expense of television viewing or radio listening.

Read the article: www.media.guardian.co.uk

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