Kung Fu web films promote street label PNB Nation
LONDON - A series of spoof Kung Fu webfilms called 'The 4 Deadly Artz' is being used to promote clothing label PNB Nation.
The campaign was devised by Toronto-based agency Urban DNA and uses four films made for the internet that celebrate MCing, breakdancing, graffiti and DJing.
The first film is set to a hip-hop soundtrack. A man wearing PNB Nation clothes, which sport the brand's trademark crown logo, defeats three others who are hanging around in an alley. The film ends with the victor spotting a potential new threat -- which will be revealed in the second film, released in September.
The agency said the campaign represented a move away from the traditional marketing route of using a celebrity to endorse the product and promoting it through traditional media.
Urban DNA said the film series would be marketed as if it were a movie, with PNB Nation benefiting from "product placement" in the films.
Read the article: www.brandrepublic.com
1 Comments:
THIS DA GOD WIZE ALLAH I USED TO KNOW A MEMBER OF PNB NATION A CAT WHO WENT BY THE NAME OF BLUSS! HOW WOULD I CONTACT HIM THESE DAYS HOLLA BACK PROTRONS ELECTRONS ALWAYS CAUSE EXPLOSIONS !!!
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