A&M Records promotes new album in Sims game

A&M Records has struck a deal that will promote its platinum-selling music group The Black Eyed Peas on a new Sims console game from Electronic Arts.

The soundtrack of "The Urbz: Sims in the City" will feature exclusive versions of songs from the band's upcoming album "Monkey Business," due out this fall. The songs will appear in versions of the game that are playable on Sony's PlayStation2, Microsoft's Xbox and Nintendo's GameCube.

"The Black Eyed Peas music and band members themselves are a perfect fit for the attitude and feel of 'The Urbz: Sims in the City,'" said Sinjin Bain, executive producer and VP of EA. "The band's music embodies the same sense of fun and energy as the game and we look forward to giving players the opportunity to experience music remixed with gaming at its fullest."

Additionally, Black Eyed Peas' members will appear as characters in the game. Members Will.I.Am, Fergie, Taboo and Apl.de.Ap are depicted as musicians teaching players "hip social moves" and unlocking "reputation-enhancing" missions, according to EA.

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