Frontier Heads Into Wild Blue Yonder

Frontier Airlines is introducing the Wild Blue Yonder network to offer advertisers a better platform to reach its passengers through print, television, entertainment content, the Internet and other media.

Based in Denver, Frontier flies to 45 markets nationwide and to destinations in Canada and Mexico. It also has a hub in Los Angeles.

This month, the airline casts aside the Frontier name for its magazine in favor of a new bimonthly title called Wild Blue Yonder. With a larger trim size and upgraded paper stock, the magazine gets a print run of 55,000 and an anticipated readership of 550,000 because of pass-through.

Another introduction is the Wild Blue Yonder TV channel, which will play onboard Frontier flights and in the Frontier lounge at Denver International Airport. Along with music videos, trivia and destination-specific information, the airline will run five 15-minute international films monthly.

"The short format features the ability for advertisers to air branded content. There are advertisers like Bentley who have produced four minutes' branded entertainment. We're one of the few places other than the Internet to have this digital format that can run what American Express calls Webisodes." said Mphasis chairman/CEO David Henry.


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