Branded Entertainment News: Europe’s first ‘Advergaming’ event

Tuesday, July 06, 2004

Europe’s first ‘Advergaming’ event

The Branded Content Marketing Association (BCMA) today announced that it is hosting Europe’s first ‘Advergaming’ event: ‘Advertising Through Games’.

Gathering together a panel of experts from the games and advertising industries, the event will explore:

- the impact that games are having on the consumption of other media
- the potential of games as advertising
- how games can be used by different industries

To be held on 20th July at The Century Club in London, UK, the event is being attended by BCMA members and other leading executives from the advertising and entertainment communities.

Read the article: www.thebcma.info

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The answer to that depends on whether your objective is "product placement" or "branded entertainment".

Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.

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Branded Entertainment News

Tuesday, July 06, 2004

Europe’s first ‘Advergaming’ event

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