BBH to develop new branded TV channel for Audi UK

LONDON - Bartle Bogle Hegarty is drawing up plans to develop a branded television channel for its flagship car client Audi UK.
The TV channel is likely to serve as a showcase of motoring programmes for the marque's range of models, although plans are at a very early stage.

Charlie Rudd, the deputy managing director of BBH, said: "Audi UK is committed to innovative ways of engaging with its audience and this is one example of how BBH is responding to this with solutions beyond traditional advertising."

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