Branded Entertainment News: BBC needs a funding plan B, says digital tsar

Wednesday, July 21, 2004

BBC needs a funding plan B, says digital tsar

Barry Cox, the government's digital TV adviser, has urged the BBC to come up with a "plan B" alternative to the licence fee in case the growth of broadband and other digital media erodes traditional TV watching habits faster than expected.

A Channel 4 director and former boss of ITV company LWT, Mr Cox said the corporation could be left high and dry if watching TV on computers becomes a reality, because a licence fee is only required for viewing on a TV set.

Read the article: www.media.guardian.co.uk

0 Comments:

Links to this post:

<$BlogBacklinkTitle$>: <$BlogBacklinkSnippet$>
posted by <$BlogBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< Home

What comes first?

The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".

Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.

The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com

Branded Entertainment News

Wednesday, July 21, 2004

BBC needs a funding plan B, says digital tsar

0 Comments:

Links to this post:

What comes first?

Previous Posts