Ronald McDonald takes war on obesity straight to video

NEW YORK - McDonald's has introduced an unlikely new weapon in the fight against obesity -- its clown mascot Ronald McDonald, who is set to appear in a series of videos and DVDs that will encourage children to get active, following a deal with Warner.

McDonald's, the world's largest restaurant chain, has signed a deal with Warner Home Video to produce the series of videos aimed at children and families, due for release in the spring of 2005. The company said that the videos and DVDs, which will be not be sold in McDonald's restaurants but on the high street, will have a wide distribution and be produced in many different languages.

McDonald's is promising that the live-action films will feature "high-energy interactive adventures", starring Ronald McDonald, whose job title at McDonald's is, after all, chief happiness officer, along with other characters and kids from around the world.

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