One In Three Online Americans Visited An Online Game Site During May

Women are players too--players of online games, that is. In fact, more women ages 35 to 49 visited online games sites in May than teenage males, according to Nielsen//NetRatings, which estimates that 15.2 percent of online gamers were women between the ages of 35 to 49. Teens comprised 14.7 percent of the visitors to online gaming sites in May, while men ages 35 to 49 comprised 14.4 percent of the visitors to online gaming sites.

Nielsen found that overall, the gender composition of the online game audience is nearly equal. Of the 46 million online game users in May, 51 percent were male and 49 percent were female. Kids ages 2 to 11 made up seven percent of the audience, while teens ages 12 to 17 made up 15 percent of online gamers. Those between the ages of 35 and 49 made up the largest age demographic for online games, with 30 percent or 13.7 million users in May 2004.

Overall, Nielsen//NetRatings reported that the online games category was the stickiest online content category during the month of May, meaning that people spent more time with online games than on sports and news sites. Nielsen said that more than 46 million--or nearly one in three online Americans--visited an online game site during May.

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