Dotcom darling wants to be a TV star

Lastminute.com chief executive Brent Hoberman has revealed that the high profile website could launch its own reality TV channel based around the brand.

Mr Hoberman said that Lastminute, which made the most of the millions it raised by floating at the peak of the dotcom boom to weather the subsequent storm and emerge as a leading player in the consolidating online travel sector, was looking to expand into television.

The site, which also offers last minute gifts and tickets alongside bargain flights, hotels and holidays, is already on Sky's interactive TV service Sky Active - but Mr Hoberman said a fully fledged TV channel was something he would like to do "at some point".

"We're on Sky Active, that to us is the first step in getting into the broadcast stream. Launching a TV travel channel is something we'll be unlikely to do," he said.

"But launching an entirely lifestyle channel with reality style formats, looking at what people do at the last minute and where they go, could be interesting," he added.

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