Diesel links up with 2000 AD for sci-fi clothing range

LONDON - Diesel is to unveil a science-fiction range of casual clothing, which will go on sale later this month.

The fashion brand has linked up with fantasy comic 2000 AD to promote the range in-store. A bespoke edition of the comic will be given away with purchases.

The specially commissioned issue will feature stories on bizarre clothing and youth culture and gives 2000 AD the chance to access a more mainstream audience.

The comic was also recently commissioned to produce a strip promoting the launch of romantic comedy-horror film 'Shaun of the Dead'. Earlier this year Diesel gave away music compilation CDs in exchange for consumers' unwanted discs to build on its relationship with the youth market.

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