Pepsi makes history with $1bn promotion on ABC show

NEW YORK – Pepsi is to tie up with American television network ABC for what it claims is the biggest promotion in the history of television, where one person could become a billionaire.
In the Pepsi 'Play for a Billion' sweepstake, one finalist will be guaranteed to win at least $1m on national television and will also have the chance to walk away with as much as $1bn (£557m).

The show is scheduled to air on Sunday September 12 on ABC and will be fronted by Damon Wayans, star of US comedy series 'My Wife & Kids'.

To enter, consumers have to check specially marked Pepsi cans for the sweepstake entry code, then enter it on the website billionsweeps.com.

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