Europeons want more entertaining, but fewer ads

According to a survey by GfK Marktforschung on people's attitudes and preferences regarding advertising, the majority of Europeans think the advertisements that surround them every day are "Too many and too boring".

Many Western, Central and Eastern Europeans all agree that they are exposed to far too much advertising and that most of it is not even entertaining. In Spain, as much as 92 per cent of the population complains about there being too much advertising, closely followed by Russia and Italy where 85 percent feel bothered by advertising. But in the UK and Romania, almost 12 percent would like to see even more advertising. People in all countries, though, agree that if advertisements are entertaining, they are less likely to feel bothered by them.

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