Clear Channel creates new entertainment unit

NEW YORK - Broadcaster Clear Channel Communications has set up a new business unit to produce live entertainment and related television programming with top advertisers, the company said Tuesday.

The unit, Clear Channel Entertainment Properties, will help marketers cultivate advertising venues with live events from music to sports and theatrical performances, then develop them further into broadcast material for television or radio and recorded properties as well.

"Branded entertainment," in which an advertiser becomes closely linked with celebrity performances or broadcast programs, has become a sought-after service to reach consumers as network television viewership declines and commercial messages get lost in a barrage of ads.

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