Alan Sugar to present UK version of 'The Apprentice'
LONDON – Entrepreneur Sir Alan Sugar is to front a BBC version of 'The Apprentice' the popular reality show fronted by property magnate Donald Trump in the US.
The show, which sees contenders battle it out in a Pop-Idol style contest for the chance to become an entrepreneur, has been a massive ratings success in the US, drawing in 28m viewers to US network NBC in the final episode last month.
In the UK show, being produced by Talkback, Sir Alan will guide 14 candidates vying for his approval and knowledge on whether they can make it in the world of business. The BBC claims that the contestants will face the "longest and most gruelling interview of their lives". The lucky winner who manages to prove their worth will secure a year long job and a six-figure salary.
Weekly assignments will be given to chosen contestants to test their business acumen and entrepreneurial skills. Each week, Sir Alan will fire one of them, leaving the rest to go on to another challenging task.
Read the article: www.brandrepublic.com

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