Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys

NEW YORK - Video Games have emerged as the fourth most dominant medium, displacing print media and vying with other major electronic media in the lives of both young adult and teenage males, according to findings of a unique multimedia usage study scheduled to be released today. The findings, which indicate that men 18-34 devote 6 percent and teenage males devote 15 percent of the time they spend with media each day to playing video games, may help explain the corresponding drop in TV viewing that has manifested among young males this year.

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