Consumers respond favorably to product placement of brands in TV, movies

About half of consumers surveyed say they've noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study.

The study finds that 60 percent of those consumers are willing to try the brands advertised, with the percentages a little higher for TV than movies. While product placements have been around since the beginning of television--and have a long history in the cinema as well--what's been lacking is a lot of widespread, strong research on consumers' attitudes toward the media. As the impact of new technology--such as digital video recorders and video on demand--forces the advertising industry to look for alternatives, product placement has come into vogue again.


Read the article: www.mediapost.com