Tesco rolls out trolley TV

LONDON - Britain's biggest supermarket chain, Tesco, is set to revolutionise in-store advertising with a new television station it claims will have more viewers than I'm a Celebrity ... Get Me Out of Here!.

Tesco TV will offer health and beauty tips, recipe ideas and information on healthy living - as well as conventional advertising - on large television screens placed around the stores.

Tesco claims that with 10 million shoppers coming through its stores every week, it can rival some of ITV's most popular shows, including reality television hit I'm a Celebrity, soap opera Emmerdale and dramas such as Footballers' Wives and Life Begins.

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