Spike Jonze unveiled as man behind spoof Volvo film

LONDON - Volvo has revealed that it is the cult American film director Spike Jonze who is behind the spoof advertising campaign 'The Mystery of Dalaro', which promotes the new Volvo S40 model.
The campaign includes a television ad, a mock documentary and a spoof website to promote the new model.

The Swedish car maker said that hits to the Volvo UK website have more than doubled since the launch of the campaign, and that 435,000 digital viewers of the ad have selected the red button option to view the documentary via interactive TV.

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