Soaps better than ads for social messages says Jowell

LONDON - Soap operas like 'EastEnders' and 'Coronation Street' are better than advertising for conveying social messages, according to the (UK's) culture secretary Tessa Jowell.

She said "A storyline on 'Coronation Street' or 'EastEnders' is a much more powerful medium from which to engage the public than certainly any bundle of government leaflets are likely to be."

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