Ford pays chick lit author to promote Fiesta in her novels

LONDON - Ford has paid chick lit author Carole Matthews, writer of 'A Whiff of Scandal', to feature the Ford Fiesta in her next two books in an attempt to target young women.

She follows in the footsteps of a somewhat more famous writer, Fay Weldon, who was paid by the jeweller Bulgari to feature the brand in one of her novels.

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