Branded content TV market set to increase fourfold

LONDON - The market for branded television programmes is set to quadruple this year from £5m in 2003 to an estimated £22m in 2004, according to the Branded Content Marketing Association.
Last year 36 branded content TV programmes, excluding sports programmes, were commissioned and aired. In the first two quarters of 2004, 20 projects have been commissioned or are in development.

Read the article: www.brandrepublic.com