Big marketers join to create new TV ad models

NEW TORK - When the nation's largest advertisers gather in New York today to discuss the future of TV advertising, they will touch on some perennial issues - audience measurement, the structure of the upfront marketplace, the impact of new media technologies - but they will do so with a zeal and new sense of impetus that, after years of discussion, the TV advertising model has actually reached its tipping point. Toward that end, some of the biggest users of television, including Kraft, Procter & Gamble, Unilever and Wachovia will announce they have taken steps to move on to a new one.

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