TiVo bares facts on instant replay

LOS ANGELES: When Justin Timberlake tore at Janet Jackson's leather outfit, TiVo users took notice. Then they took notice again and again, using the digital video recorder to replay the event and to pause at the crucial moment in order to discern just what it was that Jackson had revealed to a billion people worldwide. TiVo said that particular halftime stunt was the most replayed moment not only of the Super Bowl but of all TV moments that the young company has ever measured.

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Cocojambo Comment:

This amusing story highlights that Personal Video Recorders (PVRs) are about more than skipping ads. They fundamentally change the way viewers consume TV. Within 3 years, more than a quarter of all households are expected to have one.